Meesho’s business model focuses on providing affordable products to customers. This allows it to offer lower prices than its competition. Additionally, it doesn’t charge its sellers conventional eCommerce deductibles or shipping fees.

The company’s marketing campaigns are designed to generate awareness and traffic. This helps it attract more resellers.

It is a two-sided marketplace

Meesho is an ecommerce platform that provides a marketplace for resellers and suppliers. Its primary operating channels include the Meesho website and mobile application, which allow customers to browse and purchase products from both sides of the marketplace. It also handles payments, transferring money to sellers when orders are placed.

Meesho offers its products at pocket-friendly prices as it targets a specific audience that demands low priced products without compromising on quality. This is possible because of the large amount of products they have in their inventory and their efficient operations which make them able to fulfil orders quickly.

The Meesho team has invested a lot of time in improving its platform and is constantly experimenting with ways to reduce the cost of their products. However, it is important to remember that the platform is still new and it will take some time for it to establish itself in the market. The company has to balance the cost of technology and marketing with its growth potential and profitability.

Another factor that contributes to the cheapness of Meesho’s products is the fact that it sells at wholesale prices. This allows it to attract a large number of buyers from the local community and beyond. As a result, its profits are quite substantial and it can afford to invest in its advertising campaigns.

It is a reselling platform

The Meesho App is a social e-commerce platform that enables users to buy and sell products through Facebook, WhatsApp, Instagram, and other social media apps. The company uses a B2B business model and charges commissions to sellers. It also has a team that assesses product quality. This allows customers to buy the best products at a competitive price.

The company’s social commerce model is designed to make online shopping more accessible and secure for people who don’t trust e-commerce sites. It offers a range of products and services, including fashion, electronics, and other everyday necessities. It also has a vast network of suppliers and partners.

Meesho has more than 100,000 resellers who earn an income from its reselling platform. These resellers source products from Meesho’s catalog and then share them on their social networks to generate sales. The company’s social reselling model saves both suppliers and resellers money on marketing and logistics.

To start selling on Meesho, you must register with a valid email address. Once you’ve done this, you can upload your catalogue and get started. Once your catalog is live, you can track orders and payments. You can even manage your inventory by logging into the Meesho Supplier Panel. The process is simple, and your catalog will go live after 72 hours. You can also opt to upgrade your catalogue for extra visibility.

It is a social commerce platform

The Meesho app is a social commerce platform that connects buyers with sellers. The app enables aspiring entrepreneurs to start their own online businesses from home without any investment. The app offers a curated digital catalog that can scale with the seller’s growing audience and the company’s logistic partners ship the products to customers directly from the reseller’s location. The Meesho app also simplifies the product distribution process for the reseller, who can earn a commission when a buyer orders from her list. Most of the resellers on Meesho are Indian homemakers who run successful WhatsApp groups with a large audience and trust factor.

Meesho is a Y Combinator alumni that has been operating a marketplace and a reseller platform for over 1.5 years. The company’s guiding principle is “democratizing e-commerce”, and they aim to help aspiring small business owners by providing them with a complete toolkit. The company’s core team is composed of experienced e-commerce and technology professionals.

The company’s revenue model is similar to that of other social commerce platforms. Resellers earn a commission on the sale of products, which is deposited into their Meesho accounts and can be withdrawn into their bank account. The company also covers order processing and after-sales activities. In addition, Meesho provides a number of other services that help small businesses grow their sales and customer base.

It is a mobile app

The Bangalore-based company claims that its customers will save more money by using its app than if they bought the same products on Amazon or Flipkart. However, despite this claim, the company is struggling to meet its revenue targets. Its annualised revenue run rate stands at $540 million, which is lower than its projection of $640 million. Most of its revenues come from offering fulfilment services, which are more profitable than advertising.

Meesho’s unique selling point is that it allows users to buy and resell products at wholesale rates. This is a business model that’s similar to drop shipping and affiliate marketing. The platform has over 15 million resellers across India, who use social media platforms like WhatsApp and Facebook to sell to their network of friends and family.

In addition to selling products, Meesho also manages after-sales activities for its resellers. This includes customer queries, product returns, and refunds. The company also pays its resellers a commission for each order that they receive.

Meesho has a lot of potential, but it faces many challenges. For one, it’s hard to build trust in the Indian market when most people don’t shop online. Moreover, the company has reported slow growth in its core categories of electronics and fashion. Also, the quality of some products is inconsistent. For example, Mainak Nandy from Howrah complained that he received a torn piece of cloth instead of the watch he paid for.

Leave a Reply

Your email address will not be published. Required fields are marked *

Translate »